![]() “Thinking about tactics, maybe such as dual suppliers. Within that, we couldn’t move goods around the supply chain perhaps as agilely as we needed to.” She said: “One big learning point that we should all have taken from the pandemic was that our supply chains have had some inherent weaknesses. Page also believes the pandemic taught brands supply chains require a refresh to be able to match the instantaneous nature of online shopping nowadays and in the future. “This is very important during the cost-of-living crisis as brands are experiencing a heightened competitive environment, making an online presence and digital shopping experience a significant resource for competitive advantage.” Consumer data survey on purchasing cheaper alternatives of usual products (GlobalData) “Through digitalisation, consumers can get ample access to the information they need to decide and establish a product’s position within their budget, as well as having convenient and immediate solutions to instantly gratify their purchases,” claimed Page. Some 58% of global consumers are buying grocery products online more frequently than they were previously, according to a GlobalData 2022 Q4 consumer survey. Those shoppers are trying to find the most cost-effective option, which often involves purchasing cheaper alternatives to their usual products and not remaining brand loyal, as well as switching to cheaper retailers. When consumers are looking at things in the round, it’s about how you could help them to choose or make more beneficial purchasing choices which could really align with their own particular needs and values.”ĭue to stricter budgets and rising grocery prices, many consumers’ shopping habits remain impacted by price. “It’s not necessarily a race to the cheapest. They are definitely scrutinising product labels much more closely in terms of the projects that they are buying into, and it’s all about value for money.” She commented: “Consumers have got tighter budgets, and so they’re being even more ‘choosy’. In a time where people are very conscious of their spending, it is inevitable that price points and cost-effectiveness will matter. Page made it clear that a focus on personal health does not preclude the financial concern which is at play when consumers are food shopping. Value for money still key – online grocery shopping continues to grow Credit: // Unsplash Some 35% of global consumers are actively looking for products that impact their health when grocery shopping, according to a GlobalData Consumer Survey for Q4 2022. It’s much less about superficial benefits, much less about just targeting one or two individual health needs.” So, this is much more about being healthy for yourself, just having a healthy body, being a healthy person so that you can fight against the risks of disease, for example. “And I think the massive shifts that we’ve seen in the last few years have been much more to proactive health. They might have been aligned around fitness, or they might have been aligned around very specific health needs,” Page added. “At that time, the trends were very much aligned around things like weight management. In other words, since the pandemic, consumers are buying foods to benefit their health more generally rather than for vanity purposes or superficial benefits. Post-pandemic period making people proactive in hunt for health Consumer survey data about attractive qualities in food products (GlobalData)Īnalysts have spotted a trend of consumers opting for proactive health choices.
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